Features Overview
As Art Director, I oversaw content creation for the social media campaign launching the new series Tales of the Teenage Mutant Ninja Turtles. From teasing the series premiere to unveiling character details and beyond, I guided the development of engaging visualst that built anticipation and excitement. This approach effectively hyped up the new series across social media platforms.
Animated key art
One of the most rewarding aspects of launching a new show is animating the key art. These posts not only showcase my animation skills but also consistently achieve strong engagement online.
Content Rollout
Our strategic rollout included character introductions, side-by-side comparisons with movie versions, and behind-the-scenes content, effectively generating buzz and fostering a strong connection with fans across our social media platforms.
Paid Content
To drive engagement for the new Teenage Mutant Ninja Turtles show on Paramount+, we strategically utilized paid content across social media platforms. This approach included targeted ads and sponsored posts designed to direct audiences to Paramount+ for exclusive content and streaming.